Streetwear with a meaning
Rock The Street is a unifying movement. The "X" logo symbolizes the intersection of streets, styles and cultures; because unity is strength and cultural diversity is spiritual wealth. The brand "Rock The Street" is a multidisciplinary team on an innovative and ambitious project for art lovers, fashion, sports and music. Rock The Street is a movement of freedom, innovation and communion.
Far from being a message of anarchy, "WDGAF" is to us a message of freedom: we are free to live and think the way we want, we live the life we love, not the one other people or society wants us to live.